Gerry Broome/Associated Press
When it comes to marketing, Skechers is not afraid to take shots at a competitor.
That much is clear from the company’s latest ad.
On Feb. 20, Duke Blue Devils star Zion Williamson—the favorite to be the No. 1 overall pick in the 2019 NBA draft—suffered a sprained knee in the opening minute of a showdown against the North Carolina Tar Heels when his left shoe, a Nike PG 2.5, blew out.
Puma attempted to capitalize on the moment by tweeting, “Wouldn’t have happened in the pumas.” That tweet was deleted, though.
While Puma changed its mind on going after Nike, Skechers went hard by using the tagline “Just blew it. We won’t split on you.” in its latest ad:
Darren Rovell @darrenrovell
Skechers Instagram ad takes shot at Nike & Zion Incident. https://t.co/huDcC9u21s
B/R Kicks @brkicks
Skechers is running ads on Instagram and in The New York Times tomorrow calling out Nike for Zion Williamson’s ripped shoes.
https://t.co/WdDuyoc5OE
Williamson has missed Duke’s last three games.
from Declare News https://ift.tt/2tNEkMZ
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