Published: March 10, 2019
The women’s underwear market is going through a period of rapid change, and longtime industry leader Victoria’s Secret is increasingly coming under pressure as new brands chip away at its market share.
Read more: These up-and-coming lingerie brands should terrify Victoria’s Secret
American Eagle’s Aerie is one of those competitors, and it’s becoming a bigger threat every day as it continues to grow at a rapid rate.
We visited Victoria’s Secret, Pink, and Aerie to see how the shopping experience compared at each of these stores. Here’s what we found:
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